A wide variety of plants have been used for multiple benefits in hospitality settings for centuries. What most don’t realize is that there is scientific data that proves why plants and such tactics are crucial to the hospitality industry’s vitality.
Wyndham Hotel, client in North Little Rock
Plants in Restaurants
Do you ever notice that flower on the table in a mini mason jar at lunch, or the bouquet of fresh blooms that grazed your shoulder when you were seated at your table for dinner? What you might not know is that there is scientific evidence that proves having plants in certain colors in restaurant settings evokes particular feelings. Color can be used to change space perceptions and help elicit a desired response from diners. For example, bold plants in primary colors such as red, yellow and green (like bromeliads) are especially appropriate for a casual dining restaurant or fast food establishment as they encourage quick turnover. More muted, subtle plants (like succulents) create a restful, leisurely family atmosphere to keep customers chatting over their post-dining coffee longer. Incorporating red and dark-colored plants into a restaurant design establish an upscale, stylish image.
The Capital Hotel, client in Little Rock
Plants in Hotels
We all know that plants provide cleaner air – that’s nothing new. In hotel settings, however, the presence of large, air-purifying plants is almost a necessity. A lobby that is flush with fresh fauna is a sharp contrast to travel-weary guests who have made their way through dirty airports, crammed cabs or a hot summer. One of the best benefits of lobby plants is their ability to strip toxins from the air and replace them with oxygen and a fresh scent. Stepping inside a hotel can be a breath of fresh air for guests who can instantly relax and begin to feel at home.
Bauman’s Men’s Store, client in Little Rock
Plants in Retail
It is shown that approximately 10 percent of shoppers enter a store in a negative mood. Studies also suggest that greenery has a mitigating effect on stress, negative mood and discomfort. Retail environments without “natural pauses” (or greenery) can trigger information overload in consumers according to the 2010 study, The Effects of Urban Retail Greenery on Consumer Experience: Reviewing the Evidence From a Restorative Perspective. By consciously altering the store atmosphere through design, layout, product placement, lighting, temperature, sound and green spaces, retailers have sought to create an environment that increases purchase probability.
Along with customer-associated benefits of plants in retail spaces, there are also benefits to the storeowner as well. According to the U.S. Department of Energy, heating a space accounts for around 27 percent of a commercial building’s average total energy use, while cooling accounts for about 10 percent. By integrating live infrastructure such as trees, green roofs and facades, retail owners can reduce energy use and enjoy ongoing cost savings.
Leafscape provides greenery and interior landscapes for many businesses in Arkansas’ hospitality industry. If your business is in need of a breath of fresh air or you are looking to improve customer experience while in your establishment, call the experts at Leafscape today! The Green Team is the premier indoor plant-care service in Arkansas and can make your floral fantasies come to life!